There are practical ways we each can $ave our “green” and positively impact our shared planet home for our kids and grandkids! At a presentation during Clear Lake Earth week, best-selling author Diane MacEachern shared simple ways that North Iowans can start doing this today.

Diane MacEachern, the founder and president of BigGreenPurse.com, is passionate about empowering consumers to use their marketplace clout to protect the environment. A best-selling author, successful businesswoman, and long-time conservationist, Diane has been named an “Eco Hero” by Glamour magazine and received the “Image of the Future” award from She also publishes wwww.biggreenpurse.com, the only website in the U.S. dedicated specifically to transforming women’s environmental concerns into measurable improvements in our quality of life. 

Diane is the author of four books, including her most recent, Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World. The book has been featured in media outlets ranging from Family Circle, Body + Soul, More, and Sierra to U.S. News & World Report, The Washington Post, CNN Radio, and Martha Stewart Living Radio. Diane speaks frequently to companies, government institutions, and non-profit organizations, including groups like the American Bankers Association, Toyota’s In the Interest of Women conference, Harvard University, and the U.S. Environmental Protection Agency. She is a frequent contributor to MomsCleanAirForce.org, where she writes about climate change, plastic pollution, toxic chemicals, and clean energy technology.

As the co-founder and chief executive of Vanguard Communications, Ms. MacEachern helped develop and implement national strategies to educate the public about such pressing issues as ocean pollution, renewable resources, sustainable agriculture, endangered species, wilderness preservation, human rights, civil society, land use planning, and nuclear weapons. For several years, she played an integral role in the U.S. Environmental Protection Agency’s efforts to develop and implement a nationwide initiative to educate the public about global warming. Diane collaborated with Earth Day 2000 in developing an international program to raise awareness about opportunities for fuel efficiency and non-polluting energy sources that helped build momentum for the clean energy revolution that helped put the U.S. on a less fossil-fuel-intensive path. She was part of the team that helped create the 2-million acre Grand Staircase-Escalante National Monument during the Clinton Administration. Diane MacEachern received a Master’s Degree from the School of Natural Resources and Environment (now, the School for Environment and Sustainability) at the University of Michigan.